Founders Funds
The Google for Startups Founders Funds provide cash awards — without giving up equity in return — and hands-on support to help Black and Latino entrepreneurs build and grow their businesses.
About the program
About the program
Established in 2020, the Google for Startups Founders Funds have provided more than $30 million to support Black-led startups in Africa, Brazil, Europe, and the United States, and Latino-led startups in the United States. The goals of our funds are to help promising founders grow their businesses and ultimately, to create generational wealth. We’ve supported 400+ founders who have gone on to raise $400M+ in follow-on venture capital.
In addition to equity-free cash awards, Founders Funds recipients receive ongoing Google mentorship, Google Cloud credits, and product support to help them navigate every stage of their startup journey.
Key benefits
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Access to capital
Equity-free cash awards to help you build and grow your business.
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Custom Mentorship
Receive tailored product and leadership support from Google mentors and industry experts.
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Leadership training
Become a more effective leader through research-based strategies and expert coaching.
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Founder network
Connect and learn from fellow founders and access a peer-to-peer support network.
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Google Cloud credits and support
Receive Google Cloud credits and dedicated support via the Google for Startups Cloud Program.
Startup Criteria
Startup Criteria
- Diverse companies with at least one Black founder or Latino founder (for the respective funds) on their founding team.
- Between Pre-seed and Series A
- Scalable product or service with a significant total addressable market and defensible growth model
- Ready to go global
Our Founders Funds
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Latino Founders Fund
Despite comprising over 20% of the US population, Latino-led startups receive 2% of all venture capital dollars in the country. The Latino Founders Fund provides cash, product credits, and support to help Latino entrepreneurs grow their businesses.
United States -
Black Founders Fund
The Google for Startups US Black Founders Fund provides $150K cash awards — without giving up equity in return — along with product credits, and hands-on support to help Black entrepreneurs build and grow their businesses.
United States -
Black Founders Fund
56% of Brazilians identify as Black, and 29% own a business yet they face unique barriers to becoming entrepreneurs. The Black Founders Fund helps by providing equity-free capital plus mentoring and training to Black-led startups in the region.
Brazil -
Black Founders Fund
This edition of Google for Startups Black Founders Fund is designed to help black-led startups in Europe, and provides up to $150K in capital, up to an additional $100K in Google Cloud Credits in their first year, and access to the best of Google.
Europe -
Black Founders Fund
The Google for Startups Black Founders Fund Africa is an allocation of capital and resources for Black-led startups in Africa. The fund aims to help founders succeed in tech by providing them with mentorship, product credits, and support.
Africa
