Latino Founders Fund
The Google for Startups Latino Founders Fund provides cash awards — without giving up equity in return — and hands-on support to help Latino entrepreneurs build and grow their businesses.
Applications are now closed
About the program
About the program
Established in 2020, the Google for Startups Latino Founders Fund has awarded $16 million to help Latino-led startups in the United States secure funding, strengthen communities and create generational change.
In addition to cash awards, Latino Founders Fund recipients receive ongoing Google mentorship and product support to help them navigate every stage of their startup journey.
Access to capital
Receive $150,000 in non-dilutive cash funding for your startup.
Receive tailored product and leadership support from Google mentors and industry experts.
Become a more effective leader through research-based strategies and expert coaching.
Connect and get support from fellow founders as part of the Google for Startups alumni network.
Google Cloud credits and support
Receive Google Cloud credits and dedicated support via the Google for Startups Cloud Program.
Mental health & wellbeing
Being a founder is tough. Receive therapy that can help you perform at your best.
- Diverse companies with at least one Latino founder on their founding team
- Between Pre-seed and Series A
- Building a scalable product or service with a significant total addressable market and defensible growth model
Meet the latest cohort
Bags is a platform that helps diverse- and women-owned small businesses find and manage loans to grow.
Carlos Gaitan Ospina
Benchmark Labs offers asset-specific environmental forecasts to high-value asset managers to increase opportunity costs and operational margins.
Botco.ai combines proprietary and Google LLM genAI capabilities to deliver a personalized and highly accurate conversational experience for enterprises.
Certiverse is an end-to-end, online, exam development/delivery platform designed to reduce the time and cost of launching exams.
Clayful partners with schools to bring safe, reliable, and preventative mental wellness support to every child.
Clutch elevates emerging brands’ digital marketing presence by connecting them to next-gen creators.
DataScope leverages mobile technology to revolutionize data collection and deliver valuable insights in real-time to any industry.
Glass’ pioneering product, Glass Commerce, is a government marketplace for small purchases without bids or paperwork.
GuardianVets is a veterinary services platform.
HealthBird is the best way to secure health insurance that fits the needs of you and your loved ones.
Kriptos uses AI technology to locate critical information so businesses can improve their cybersecurity, risk, and compliance strategy.
Juan Manuel Barrero
Lazo Fintech Inc
Lazo is an all-in-one financial and legal SaaS platform for early stage startups.
Leadsales is a conversational commerce platform for SMBs in LATAM that are selling their product/services on Facebook, Insta, and WhatsApp.
Adriana Cisneros Basulto
Maxwell helps employers retain employees by bringing them balance and joy through a lifestyle-benefits account.
MuukTest makes it effortless for growing engineering teams to ensure software quality–getting them to 95 percent end-to-end coverage within 3 months.
Overwatch Data is SaaS tool that helps enterprises monitor data streams for real world events that impact their businesses.
ROBOAMP makes any website load in one second or less on mobile, using just one line of code.
SAVVI AI provides Decisioning as a Service (DaaS) to help teams turn their data into better decisions, powered by machine learning.
Securily is an all-in-one platform that combines world-class cybersecurity and compliance professionals with cutting-edge artificial intelligence.
Speeko is an AI-powered communication coach for the 70% of people who struggle with public speaking.
Wheel the World
Wheel the World is a one-stop-shop for travelers with disabilities to book hotels and tours with accessibility guaranteed.
Wisy Platforms, Inc.
Wisy is an image recognition AI platform, solving a $1T annual problem in the CPG industry.
Zócalo Health is a virtual-first primary care service for Latino communities that takes into account their unique cultural, social, and healthcare needs.
Frequently asked questions
We believe that funding Latino founders empowers entire communities. Access to capital and support leads to greater economic opportunity. Google is uniquely positioned to provide capital and support to help founders grow their businesses, and in turn, create space for founders to succeed and create greater impact for their community. The goal of the fund is to increase economic opportunity for promising Latino startup founders. We hope this funding and support can catalyze the growth of Latino-led startups, foster innovative solutions to tough problems, and ultimately generate wealth for these communities.
The Google for Startups Latino Founders Fund provides founders with $150K in non-dilutive capital to help fuel their businesses. Recipients will also receive up to $100K in Google Cloud credits, hands-on mentorship and support across the company, and access to mental health therapy at no cost.
The program is hybrid: virtual with in-person opportunities taking place throughout the year.
Startups are eligible if they are based in the U.S., have raised less than $5M at the time of application, have a full-time founder/cofounder who identifies as Hispanic/Latino (30% or more of the business must be minority-owned at the time of application), are post-revenue, and demonstrate traction (sales, monthly active users, beta sign-ups, revenue).
Due to the volume of applications we receive, we do not provide feedback on individual applications.
If you meet the eligibility criteria for both funds, you can apply to both. However, you will only be able to receive funding from one—even if you are accepted into both. You would have to choose which of the two funds to accept. If you are applying to both funds, we recommend that you write out your answers to the application questions in an external document so that you can repurpose your answers because the applications have the same questions.
Watch a recording of the Google for Startups 2023 Founders Funds Ask Me Anything (AMA) Session here. Learn more about previous Latino Founders Fund recipients here and Black Founders Fund recipients here. Read an interview with Latino Founders Fund recipient on the Google Cloud blog here, a feature of multiple Latino Founders Fund recipients on the Google Keyword blog here, and a highlight of the 50 Black Founders Fund recipients on the Google Keyword blog here.