Founders Funds
The Google for Startups Founders Funds provide cash awards — without giving up equity in return — and hands-on support to help underrepresented founders build and grow their businesses.
About the Funds
About the Funds
Established in 2020, the Google for Startups Founders Funds have provided more than $50 million to support underrepresented founders. The goals of our funds are to help promising founders grow their businesses and ultimately, to create generational wealth. We’ve supported 600+ founders who have gone on to raise $500M+ in follow-on venture capital.
In addition to equity-free cash awards, Founders Funds recipients receive ongoing Google mentorship, Google Cloud credits, and product support to help them navigate every stage of their startup journey.
Key benefits
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Access to capital.
Equity-free cash awards to help you build and grow your business.
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Custom Mentorship
Receive tailored product and leadership support from Google mentors and industry experts.
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Leadership training
Become a more effective leader through research-based strategies and expert coaching.
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Founder network
Connect and learn from fellow founders and access a peer-to-peer support network.
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Google Cloud credits and support
Receive Google Cloud credits and dedicated support via the Google for Startups Cloud Program.
Startup Criteria
Startup Criteria
- Diverse companies with at least one underrepresented founder on their founding team
- Between Pre-seed and Series A
- Scalable product or service with a significant total addressable market and defensible growth model
- Ready to go global
Our Founders Funds
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Women Founders Fund
The Google for Startups Women Founders Fund provides funding, mentoring, and product support to help women founders grow their companies.
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Latino Founders Fund
Despite comprising over 20% of the US population, Latino-led startups receive 2% of all venture capital dollars in the country. The Latino Founders Fund provides cash, product credits, and support to help Latino entrepreneurs grow their businesses.
United States -
Ukraine Support Fund
The $10 million Google for Startups Ukraine Support Fund allocates equity-free cash awards and Google support to help Ukraine-based startups maintain and grow their businesses, strengthen their community, and build a foundation for post-war economic recovery.
Ukraine -
Black Founders Fund
The Google for Startups US Black Founders Fund provides $150K cash awards — without giving up equity in return — along with product credits, and hands-on support to help Black entrepreneurs build and grow their businesses.
United States -
Black Founders Fund
56% of Brazilians identify as Black, and 29% own a business yet they face unique barriers to becoming entrepreneurs. The Black Founders Fund helps by providing equity-free capital plus mentoring and training to Black-led startups in the region.
Brazil -
Black Founders Fund
This edition of Google for Startups Black Founders Fund is designed to help black-led startups in Europe, and provides up to $150K in capital, up to an additional $100K in Google Cloud Credits in their first year, and access to the best of Google.
Europe -
Black Founders Fund
The Google for Startups Black Founders Fund Africa is an allocation of capital and resources for Black-led startups in Africa. The fund aims to help founders succeed in tech by providing them with mentorship, product credits, and support.
Africa
