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Circular Economy

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North America and Asia Pacific
10 weeks
Startups and non-profit organizations

Google for Startups Accelerator: Circular Economy is a 10-week virtual accelerator program for Seed to Series A technology startups and non-profit organizations based in North America and Asia Pacific. The accelerator is designed to bring the best of Google's programs, products, people, network and technology to those working towards a waste-free world.

A woman in a striped top is explaining something to an audience.
North America and Asia Pacific
10 weeks
Startups and non-profit organizations

Applications are now closed.

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About the program

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Garbage dumping area

About the program

Google for Startups Accelerator: Circular Economy is a 10-week virtual program for Seed to Series A technology startups and non-profit organizations based in North America and Asia-Pacific. It’s designed to bring the best of Google’s programs, products, people, network, and technology to the most innovative and impactful innovators working to realize a future without waste.

In addition to mentorship and project support on technical subjects like artificial intelligence and machine learning, geospatial, and Google Cloud, the Accelerator will focus on product design, customer acquisition, leadership development, expert-led circular economy deep dives, workshops, cutting-edge research, and leadership development.

Each cohort will comprise 10-15 organizations using technology to tackle circular economy challenges. These challenges include reuse, refill, recycling, composting, fashion, food, safe and circular materials, and the built environment.

Key benefits

  • Equity-free support

    Ten weeks of equity-free support

  • Mentoring

    Mentoring from 20+ Google teams

  • Training

    Training on design, marketing, and leadership

  • Strategic support

    Support on company and product strategy

  • Google product credits

    Eligible startups receive product credits

  • Early access

    Early access to new Google products and tools

  • Access to experts

    Access to Google's network of industry experts

  • Technical project partnership

    Work hand in hand with experts from Google on your biggest tech challenges.

Entry Criteria

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A woman speaking something over mic

Entry Criteria

  • Startups demonstrating traction, ideally between Seed and Series A stage
  • Building a scalable product or service with a significant total addressable market and defensible growth model
  • Deeply technical, preferably leveraging technologies like machine learning and AI
  • Commitment from CTO and/or technical roles to participate and engage in required program sessions
  • We are committed to building Accelerator classes that are diverse and inclusive, and encourage applications from qualified startups with founders of all backgrounds, including but not limited to race, ethnicity, gender identity, sexual orientation, age, religion, disability, veteran status, and geography

Accelerator Alumni

Beni Logo

Beni's free browser extension instantly shows you the best resale listings while you shop your favorite brands online.

location_on Santa Barbara, California, USA
BinIt Logo

BinIt is using Computer Vision to digitize the world's circular economy.

location_on New York, New York, USA
HAMMOQ Logo

HAMMOQ provides artificial intelligence solutions for large scale processing and re-commerce of secondhand goods.

location_on Phoenix, Arizona, USA
Ishitva Robotic Systems Logo

Ishitva makes automation solutions for sorting of recyclable materials using Artificial Intelligence, Machine Learning and IoT. It has developed complete range of offerings starting from AI powered air sorter and robotic sorter to fully automated Material Recovery Facilities.

location_on Ahmedabad, India
LimeLoop Logo

Everything retailers need for sustainable packaging.

location_on Tucson, Arizona, USA
Nuvilab Logo

AI Food-scanning solutions to analyze food type/volume, enabling data-backed food waste reduction, sustainability, nutrition intake analysis, and much more.

location_on Incheon, South Korea
PackAge plus Logo

PackAge+ creates package as a service(PaaS), providing sustainable circular-packaging solution for all industries to reduce carbon emission.

location_on Taipei, Taiwan
Relove Logo

Relove powers fashion brands with technology to enable resale and liquidate damaged inventory.

location_on Mumbai, India
Strella Logo

Strella predicts shelf life to reduce food waste and improve quality in the produce supply chain.

location_on Seattle, Washington, USA
SuperCircle Logo

SuperCircle has built the tech and reverse logistics operations for brands and organizations to participate in the circular economy at scale, drive revenue through recycling and make an impact towards ending textile waste.

location_on New York, New York, USA
TURN Logo

TURN's tech-powered reuse solutions empower businesses reliant on single-use plastics to become circular economy pioneers.

location_on Lewes, Delaware, USA
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Key dates

  • October 2022

    Applications open

  • November 2022

    Applications close

  • February 2023

    Program start

  • March 2023

    Bootcamp

  • April 2023

    Tech Sprint

  • May 2023

    Graduation

Meet our mentors

Frequently asked questions

Does the Accelerator take equity?

No, all Google for Startups Accelerator programs provide technical mentorship, product resources, networking opportunities, and support without taking equity.

When does the Accelerator run?

The accelerator will be announced and start accepting applications on October 3rd. The cohort will be announced in February 2023 and mentoring will commerce between February to April 2023. We aim to graduate the cohort in May 2023. The program will run for 10-weeks.

What is the program capacity?

Each cohort will host approximately 10-15 companies.

What are the criteria to receive product credits, and what does "eligible for product credits" mean?

Startups must meet specific criteria to be eligible for Google product credit offerings. To learn more about the Google Cloud credit eligibility requirements, please visit the Google Cloud startup page.

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