Circular Economy

A woman in a striped top is explaining something to an audience.

North America and Asia Pacific

10 weeks

Startups and non-profit organizations

Google for Startups Accelerator: Circular Economy is a 10-week virtual accelerator program for Seed to Series A technology startups and non-profit organizations based in North America and Asia Pacific. The accelerator is designed to bring the best of Google's programs, products, people, network and technology to those working towards a waste-free world.

North America and Asia Pacific

10 weeks

Startups and non-profit organizations

Applications are now closed

If you are interested in a different program in the region,
please see this website.

About the program

About the program

Google for Startups Accelerator: Circular Economy is a 10-week virtual program for Seed to Series A technology startups and non-profit organizations based in North America and Asia-Pacific. It’s designed to bring the best of Google’s programs, products, people, network, and technology to the most innovative and impactful innovators working to realize a future without waste.

In addition to mentorship and project support on technical subjects like artificial intelligence and machine learning, geospatial, and Google Cloud, the Accelerator will focus on product design, customer acquisition, leadership development, expert-led circular economy deep dives, workshops, cutting-edge research, and leadership development.

Each cohort will comprise 10-15 organizations using technology to tackle circular economy challenges. These challenges include reuse, refill, recycling, composting, fashion, food, safe and circular materials, and the built environment.

Key benefits

Equity-free support

Ten weeks of equity-free support
Mentoring

Mentoring from 20+ Google teams
Training

Training on design, marketing, and leadership
Strategic support

Support on company and product strategy
Google product credits

Eligible startups receive product credits
Early access

Early access to new Google products and tools
Access to experts

Access to Google's network of industry experts
Technical project partnership

Work hand in hand with experts from Google on your biggest tech challenges.

Entry Criteria

A group of people wearing same sky blue t-shirt listening to a man presenting something

Entry Criteria

Startups demonstrating traction, ideally between Seed and Series A stage
Building a scalable product or service with a significant total addressable market and defensible growth model
Deeply technical, preferably leveraging technologies like machine learning and AI
Commitment from CTO and/or technical roles to participate and engage in required program sessions
We are committed to building Accelerator classes that are diverse and inclusive, and encourage applications from qualified startups with founders of all backgrounds, including but not limited to race, ethnicity, gender identity, sexual orientation, age, religion, disability, veteran status, and geography

Accelerator Alumni

Beni's free browser extension instantly shows you the best resale listings while you shop your favorite brands online.

location_on Santa Barbara, California, USA

BinIt is using Computer Vision to digitize the world's circular economy.

location_on New York, New York, USA

HAMMOQ provides artificial intelligence solutions for large scale processing and re-commerce of secondhand goods.

location_on Phoenix, Arizona, USA

Ishitva makes automation solutions for sorting of recyclable materials using Artificial Intelligence, Machine Learning and IoT. It has developed complete range of offerings starting from AI powered air sorter and robotic sorter to fully automated Material Recovery Facilities.

location_on Ahmedabad, India

Everything retailers need for sustainable packaging.

location_on Tucson, Arizona, USA

AI Food-scanning solutions to analyze food type/volume, enabling data-backed food waste reduction, sustainability, nutrition intake analysis, and much more.

location_on Incheon, South Korea

PackAge+ creates package as a service(PaaS), providing sustainable circular-packaging solution for all industries to reduce carbon emission.

location_on Taipei, Taiwan

Relove powers fashion brands with technology to enable resale and liquidate damaged inventory.

location_on Mumbai, India

Strella predicts shelf life to reduce food waste and improve quality in the produce supply chain.

location_on Seattle, Washington, USA

SuperCircle has built the tech and reverse logistics operations for brands and organizations to participate in the circular economy at scale, drive revenue through recycling and make an impact towards ending textile waste.

location_on New York, New York, USA

TURN's tech-powered reuse solutions empower businesses reliant on single-use plastics to become circular economy pioneers.

location_on Lewes, Delaware, USA

Beni's free browser extension instantly shows you the best resale listings while you shop your favorite brands online.

location_on Santa Barbara, California, USA

BinIt is using Computer Vision to digitize the world's circular economy.

location_on New York, New York, USA

HAMMOQ provides artificial intelligence solutions for large scale processing and re-commerce of secondhand goods.

location_on Phoenix, Arizona, USA

location_on Ahmedabad, India

Everything retailers need for sustainable packaging.

location_on Tucson, Arizona, USA

AI Food-scanning solutions to analyze food type/volume, enabling data-backed food waste reduction, sustainability, nutrition intake analysis, and much more.

location_on Incheon, South Korea

PackAge+ creates package as a service(PaaS), providing sustainable circular-packaging solution for all industries to reduce carbon emission.

location_on Taipei, Taiwan

Relove powers fashion brands with technology to enable resale and liquidate damaged inventory.

location_on Mumbai, India

Strella predicts shelf life to reduce food waste and improve quality in the produce supply chain.

location_on Seattle, Washington, USA

location_on New York, New York, USA

TURN's tech-powered reuse solutions empower businesses reliant on single-use plastics to become circular economy pioneers.

location_on Lewes, Delaware, USA

Key dates

October 2022

Applications open
November 2022

Applications close
February 2023

Program start
March 2023

Bootcamp
April 2023

Tech Sprint
May 2023

Graduation

Meet our mentors

The Recycling Partnership Aaron Burman

VP of Data & Analytics

Google Abdul Hannan Kanji

Software Engineer

Recykal Abhay Deshpande

CEO & Founder

Google Alex Waller

Strategic Partner Development Manager

Closed Loop Partners Aly Bryan

Investor

IDEO Anya Shapiro

Senior Business Designer

Google Cloud Arun Kumar Jain

Software Engineer

Saahas Zero Waste Arun Murugesh

Regional Director

Google Research Ben Gaiarin

Technical Program Manager

Google Pay Bhaargav Rengarajan

Regional Head, South, SMB Merchants

Oros Ventures Christopher Krohn

Founder & Managing Partner

CLC Advisors Cindy Chin

CEO & Founder

X Cynthia Wu

Product Manager

Environmental Defense Fund Daniel Hill

Senior Manager, Innovation Fund

Google Cloud Diky Muljana

Customer Solutions Consultant

U.S. Plastics Pact Emily Tipaldo

Executive Director

WWF Erin Simon

Vice President & Head of Plastic Waste + Business

Google Erwin Huizenga

Google Cloud DevRel

Customer Experience Insight Pty Ltd Eunice Sari

Co-Founder

GM, Circular Economy Evan Wiener

H&M

Terrascope Felipe Daguila

Chief Commercial Officer

Rheaply Garry Cooper

CEO & Co-Founder

Google Grace Chuang

Product Strategy & Operations

Dow Haley Lowry

Head of Global Sustainability

Flip Henry Suryawirawan

VP of Engineering

Provocative Human Ltd James George

Founder

University of Georgia Jenna Jambeck

Professor

Google Developer Expert Jirawat Karanwittayakarn

GOOGLE DEVELOPER EXPERT - FIREBASE

Warner Babcock Institute for Green Chemistry John Warner

Co-founder

Customer Experience Insight Pty Ltd Josh (Adi) Tedjasaputra

Director

Eco-Cycle Justin Stockdale

Director of CHaRM and Zero Waste Hauling

Council on Energy, Environment and Water Karthik Ganesan

Fellow & Director

makesense Kenza Zouaoui

Co-Founder

Apparel Impact Institute Lewis Perkins

President

Google Lucas Filshill

Mechanical Product Design Engineer

Google Miguel de Andres

Product Manager

DesignPro Mohammed Abdoolcarim

Founder

Balcones Resources Inc Natalie Betts

Director of Partnerships & Municipal Relations

Google Play Ned Yoxall

Product Analyst

Formerly EMF Nik Engineer

CE Executive

Google Nikita Namjoshi

Developer Advocate & ML Engineer

Google Ninad Pande

Program Manager

Google Olivia Vaughan-Griffith

Head of Industry, Fashion, Footwear and Fitness

Google Oscar Wahltinez

Developer Programs Engineer

Glass Paola Santana

CEO

Springboard Parul Gupta

Co-founder

Daily Dump Poonam Bir Kasturi

Founder

Google Rachel Coleman

Strategy & Operations Manager

Google Raunak Sharma

Product Manager

X Rey Banatao

Project Lead

Glacier Rebecca Hu

Founder, CEO

BPI Rhodes Yepsen

Executive Director

Bintix Waste Research Roshan Miranda

Founder & Director

Google Maps Ruben Lozano-Aguilera

Senior Product Manager

Google Ruslan Mursalzade

Product Marketing Manager

Google Cloud Sameer Dhingra

Director Retail & Consumer, JAPAC

Google Sami Kizilbash

Global Head of Accelerators

The Recycling Partnership Sarah Dearman

Chief Innovation Officer

SecondMuse Simon Baldwin

Vice President APAC

GreenBiz Group Suz Okie

Director of Design Strategy & Senior Circular Economy Analyst

Google Ted Briggs

Sustainability Program Manager

Google Thomas O’Malley

Research Scientist

GEO Sustainability, Sidewalk Labs Torben Spitzer

Product Manager

Recykal Vikram Loka Prabakar

Co-Founder & Chief Product Officer

Google Cloud Yali Yang

Software Engineer

Frequently asked questions

Does the Accelerator take equity?

No, all Google for Startups Accelerator programs provide technical mentorship, product resources, networking opportunities, and support without taking equity.

When does the Accelerator run?

The accelerator will be announced and start accepting applications on October 3rd. The cohort will be announced in February 2023 and mentoring will commerce between February to April 2023. We aim to graduate the cohort in May 2023. The program will run for 10-weeks.

What is the program capacity?

Each cohort will host approximately 10-15 companies.

What are the criteria to receive product credits, and what does "eligible for product credits" mean?

Startups must meet specific criteria to be eligible for Google product credit offerings. To learn more about the Google Cloud credit eligibility requirements, please visit the Google Cloud startup page.

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