Apps

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India - Hybrid

Three months

Seed to Series A

A three month equity-free accelerator program for Android app-based startups in India. The accelerator aims to connect the best of Google's products and people to empower startups to scale their apps towards success.

This program is the 2024 evolution of the Appscale Academy program we ran for the past two years and is supported by the Ministry of Electronics and Information Technology (MeitY) Startup Hub in India.

India - Hybrid

Three months

Seed to Series A

Applications are now closed

About the program

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About the program

A global series of programs
Each cohort of 10-15 startups comes together to tackle technical challenges that can help grow their businesses through a mix of remote and in-person, 1-to-1, group learning sessions, and sprint projects.

Dedicated expert help
Founders outline the top technical challenges for their startup, and are paired with experts from Google and the industry to solve those challenges and grow their business.

Specialist deep dives
Accelerators include deep dives and workshops focused on product design, customer acquisition, and leadership development for founders.

Google for Startups Cloud program
Eligible participants receive up to $350,000 in Google Cloud credits, dedicated support from startup experts, technical training and access to key industry events. Find out more.

Additionally, participants are eligible to receive 30 days of free Cloud TPU access through the TPU Research Cloud program to accelerate their open-source machine learning research. Find out more.

Key benefits

Equity-free support

Equity-free support: For duration of program.
Mentoring

Dedicated mentoring from Google teams.
Training

Exclusive invitations to technical bootcamps hosted by Google where offered.
Access to experts

Access to Google's network of industry experts.
Google product credits

Eligible startups receive product credits.
Early access

Access to new Google products and tools as relevant.
Strategic support

Support on company and product strategy.
Technical project partnership

Work hand in hand with experts from Google on your biggest tech challenges.

Entry Criteria

Entry Criteria

Android app-based startups, ideally between Seed to Series A funded
Building a scalable product or service with a significant total addressable market and defensible growth model
Deeply technical, preferably leveraging technologies like machine learning and AI
Commitment from CEO, CTO and/or technical roles to participate and engage in required program sessions
We are committed to building accelerator classes with great startups, and encourage applications from all qualified startups

Key Dates

July 30, 2024

Applications Open

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August 22, 2024

Applications Close

Add to calendar
September 23, 2024

Program Kick-off
December 9, 2024

Graduation Day

Meet the Cohort

Appreciate is a fintech company, that simplifies global investing.

location_on Mumbai, Maharashtra, India

BeBetta is a gamified rewards platform where users can play games and earn rewards.

location_on Bengaluru, Karnataka, India

BharatNXT is a payments platform that lets MSMEs pay anyone with their existing credit card, even where it's not accepted.

location_on Mumbai, Maharashtra, India

Cookr connects time busy consumers with talented home chefs for healthier and comforting food choices.

location_on Hosur, Tamil Nadu, India

Smit.fit is a clinical grade digital companion that helps you manage, prevent and reverse metabolic conditions in a sustainable manner.

location_on Mumbai, Maharashtra, India

Fitterfly is a health-tech company working in the field of Digital Therapeutics (DTx).

location_on Mumbai, Maharashtra, India

HomeGround is an AI platform that helps aspiring cricketers get real-time insights, expert feedback and personalised training plans to level up their game.

location_on Hyderabad, Telangana, India

Kazam is an agnostic EV charging software platform building India's largest EV charging station network.

location_on Bengaluru, Karnataka, India

Interactive content platform for kids.

location_on Bengaluru, Karnataka, India

Appreciate is a fintech company, that simplifies global investing.

location_on Mumbai, Maharashtra, India

Schooglink delivers affordable, aspirational and quality education, using a tech-driven, hybrid platform for learning, with vernacular content, currently focussed on the 225 million K-12 students in rural India.

location_on Bengaluru, Karnataka, India

Tap Health is a cutting-edge AI platform that is transforming primary care in India, delivering early illness detection, personalised health advice and comprehensive chronic condition management.

location_on Delhi NCR, India

Toonsutra’s mission is to bring together a community of passionate fandom and pop culture, catering to the largest youth market in the world - India’s 700 million+ mobile youth market.

location_on Bengaluru, Karnataka, India

India's most comprehensive digital Will and post-demise asset transmission platform, providing end-to-end support to senior citizens and families from estate planning to execution.

location_on Bengaluru, Karnataka, India

Frequently asked questions

Do you take equity or fee to be a part of this program?

Who should apply for Google for Startups Accelerator: Apps?

What is the format of the program?

The accelerator program currently runs as a hybrid program. During the beginning of the program, we work with the startups selected into the accelerator and the anchor mentors to determine each startup’s challenges and support required from the program. Then these startups will go through an intensive 1-week long in-person Bootcamp around topics such as Product, Design, Technology, People & Growth, followed by the OKR (Objective Key Results) workshop to define their objective for the next three months.

The next two months of the program is all about supporting startups executing these objectives by providing access to our global network, 1:1 mentorships and 1:many sessions on demand virtually. The startups will also be paired with a dedicated Startup Success Manager (SSM) from Google to help startups get the best of Google - its people, network, thought leadership, and technology.

The graduated startups will be showcased through an in-person Demo Day with Google teams, mentors, VCs, media and different stakeholders from the Indian startup ecosystem. The engagement with the graduated startups will be continued through the Alumni program and network.

What is the estimated runtime of the program?

How will startups be selected for this cohort?

For this cohort, we are looking for Android app-based startups that leverage advanced technologies like AI/ML or data to solve problems in healthcare, education, finance, media and entertainment, gaming, enterprise, and other industries, and that have the potential to scale globally.

We review the completed applications from the startups in parallel to the application phase to check their eligibility for the accelerator program. The eligible applications will be reviewed by a panel of experts/program team and shortlist 40-60 startups for the interview/pitch session to evaluate the team, problem, solution and scalability. Then the shortlisted startups from the interview/pitch phase will be reviewed by the selection board for the final list. The final list of startups will receive the program contract to sign for the official announcement.

Note: All incomplete applications after the application deadline will be ineligible.

What are the criteria to receive product credits, and what does "eligible for product credits" mean?

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