Apps
A three month equity-free accelerator program for Android app-based startups in India. The Accelerator aims to connect the best of Google's products and people to empower startups to scale their apps towards success.
Powered by Google Play, this program is an evolution of the erstwhile Appscale Academy program and is supported by the Ministry of Electronics and Information Technology (MeitY) Startup Hub in India.
Apps
About the program
About the program
A global series of programs
Each cohort of 20 startups comes together to tackle technical challenges that can help grow their businesses through a mix of remote and in-person, 1-to-1, group learning sessions, and sprint projects.
Dedicated expert help
Founders outline the top technical challenges for their startup, and are paired with experts from Google and the industry to solve those challenges and grow their business.
Specialist deep dives
Accelerators include deep dives and workshops focused on product design, customer acquisition, and leadership development for founders.
Google product benefits
Early access to AI products: Eligible participants receive Early Access Program and Trusted Tester benefits for Google’s AI products.
Cloud credits: Startups interested in utilizing Cloud credits during the Accelerator may apply here, subject to eligibility review and approval.
Cloud TPUs: Participants are eligible to receive free Cloud TPU access to accelerate open source machine learning research. Find out more.
Key benefits
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Equity-free support
Equity-free support for the duration of the program.
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Mentoring
Dedicated mentoring from Google teams.
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Training
Exclusive invitations to technical bootcamps hosted by Google where offered.
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Access to experts
Access to Google's network of industry experts.
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Early access to AI products
Access new Google AI products and tools as relevant through Trusted Tester and EAP benefits.
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Google product credits
Eligible startups receive product credits.
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Strategic support
Support on company and product strategy.
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Technical project partnership
Work hand in hand with experts from Google on your biggest tech challenges.
Entry criteria
Entry criteria
- Android app-based startups, ideally between Seed to Series A funded
- Building a scalable product or service with a significant total addressable market and defensible growth model
- Deeply technical, preferably leveraging technologies like machine learning and AI
- Commitment from CEO, CTO and/or technical roles to participate and engage in required program sessions
- We are committed to building accelerator classes with great startups, and encourage applications from all qualified startups
Key Dates
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July, 2025
Program Kick-off
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November, 2025
Graduation Day
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November, 2025
Demo Day
Meet the Cohort
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BigOHealth provides accessible and quality healthcare solutions for rural and semi-urban Indian populations, addressing challenges like limited doctor access and delayed diagnoses through its health platform.
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DeepVisionTech develops AI-powered sign language interpretation solutions, breaking down communication barriers and enhancing accessibility for the Deaf, Speech, and Hearing-impaired community.
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Dot9 Games creates high-quality, culturally relevant shooter games that meet international standards, fostering national pride among Indian gamers with "Made-in-India" alternatives.
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Felicity Games empowers indie game developers by providing data-driven publishing, live operations, and user acquisition expertise to help casual games reach global audiences.
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Flick TV offers emotionally rich, mobile-first snackable storytelling content, filling the gap for engaging bite-sized video experiences beyond endless scrolling platforms.
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GenWise addresses elder loneliness by providing a supportive community and an AI companion, aiming to bring joy and engagement to seniors' lives.
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GoSats simplifies online shopping and wealth building for Indian consumers by offering an AI-powered shopping agent that finds deals and rewards, including gold.
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Highbrow Interactive develops realistic and culturally relevant mobile simulation games for global markets, leveraging proprietary technology for authentic experiences and efficient development.
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Iyaso offers AI-powered simulations and assessments for individuals with speech and language disorders, providing accessible and effective practice for improved communication skills.
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kindlife curates globally trending brands and creates meaningful experiences to solve the discovery gap for Gen Z & Gen Alpha, aiding global brands in scaling within India.
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Kirana Club builds a trusted community and tech platform, providing Kirana retailers with vital business information, trade schemes, and direct brand engagement to foster growth.
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MySivi AI offers an AI English tutor that provides real-time feedback on grammar, pronunciation, and sentence formation, enabling accessible and consistent practice for learners.
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Nawgati optimizes fuel station operations and enhances consumer experience by providing real-time insights into wait times and services, reducing congestion and improving efficiency.
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QuitSure is a digital platform that helps individuals overcome nicotine addiction with personalized support and programs, offering an effective alternative to traditional cessation methods.
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Sub-K Impact Solutions modernizes microfinance processes through a tech-led transformation, improving loan origination, disbursement, and collections for greater efficiency and financial inclusion.
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Sunfox offers a smartphone-based ECG tool with AI for immediate heart condition interpretation, providing accessible and remote cardiac diagnostics to prevent heart attack-related deaths.
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Testline AI personalizes exam practice and generates educational content in Indic languages, providing students with a guided learning companion for improved academic performance.
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- Timepass simplifies the discovery and playing of casual games, utilizing AI for recommendations and generative content to enhance user experience and engagement.
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TrueFan creates high-quality, AI-generated personalized videos at scale for businesses, enabling seamless celebrity endorsements and localized marketing content across multiple languages.
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Vidyakul empowers underserved students across Bharat by leveraging AI for automatic MCQ content generation, doubt solving, and personalized educational support.
Accelerator Alumni
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Appreciate is a fintech company, that simplifies global investing.
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BeBetta is a gamified rewards platform where users can play games and earn rewards
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BharatNXT is a payments platform that lets MSMEs pay anyone with their existing credit card, even where it's not accepted.
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Cookr connects time busy consumers with talented home chefs for healthier and comforting food choices.
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Smit.fit is a clinical grade digital companion that helps you manage, prevent and reverse metabolic conditions in a sustainable manner.
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Fitterfly is a health-tech company working in the field of Digital Therapeutics (DTx).
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HomeGround is an AI platform that helps aspiring cricketers get real-time insights, expert feedback and personalised training plans to level up their game.
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Kazam is an agnostic EV charging software platform building India's largest EV charging station network.
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Interactive content platform for kids.
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Kuddle is an all-in-one pet care platform offering at-home services, a wide range of pet products, and personalized care solutions.
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LISSUN is a pioneering mental health startup offering comprehensive solutions, impacting over 30,000 individuals across 40+ cities.
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Namma Yatri is a direct-to-driver open mobility platform operating by a zero commission principle.
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Schooglink delivers affordable, aspirational and quality education, using a tech-driven, hybrid platform for learning, with vernacular content, currently focussed on the 225 million K-12 students in rural India.
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SpeakX is a Gen AI language learning start-up that helps individuals improve their spoken English through personalized, AI-powered learning experiences.
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STEMpedia is an innovative tech-education platform offering AI, coding, robotics, ML, and XR/VR for K-12 students and teachers.
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World's first credit card focused hybrid marketplace.
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Tap Health is a cutting-edge AI platform that is transforming primary care in India, delivering early illness detection, personalised health advice and comprehensive chronic condition management.
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Toonsutra is India's leading webtoon platform, offering a large catalog of global comics in Indian languages with AI-powered localization.
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Univest is a one stop solution for end users to generate wealth. It provides timely entry and exit signal in Equity and Derivatives section in indian market.
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India's most comprehensive digital Will and post-demise asset transmission platform, providing end-to-end support to senior citizens and families from estate planning to execution.
Frequently asked questions
The Google for Startups Accelerator: Apps is equity-free for all participating startups. Please note that we require all founders (CEO and CTO) and appropriate team members to be available for all elements of the program.
Google for Startups Accelerator: Apps targets app-based startups (preferably Seed to Series A funded) headquartered in India. The startups should be past the "idea stage" with some level of customer validation and market traction with their product. The startups should be already leveraging AI or looking to leverage AI in their apps.
The accelerator program currently runs as a hybrid program. During the beginning of the program, we work with the startups selected into the accelerator and the anchor mentors to determine each startup’s challenges and support required from the program. Then these startups will go through an intensive 1-week long in-person Bootcamp around topics such as Product, Design, Technology, People & Growth, followed by the OKR (Objective Key Results) workshop to define their objective for the next three months.
The next two months of the program is all about supporting startups executing these objectives by providing access to our global network, 1:1 mentorships and 1:many sessions on demand virtually. The startups will also be paired with a dedicated Startup Success Manager (SSM) from Google to help startups get the best of Google - its people, network, thought leadership, and technology.
The graduated startups will be showcased through an in-person Demo Day with Google teams, mentors, VCs, media and different stakeholders from the Indian startup ecosystem. The engagement with the graduated startups will be continued through the Alumni program and network.
Google for Startups Accelerator: Apps is scheduled to run from July to November 2025. See the Key Dates for more information on the timeline.
For this cohort, we are looking for Android app-based startups that leverage advanced technologies like AI/ML or data to solve problems in healthcare, education, finance, media and entertainment, gaming, enterprise, and other industries, and that have the potential to scale globally.
We review the completed applications from the startups in parallel to the application phase to check their eligibility for the accelerator program. The eligible applications will be reviewed by a panel of experts/program team and shortlist 40-60 startups for the interview/pitch session to evaluate the team, problem, solution and scalability. Then the shortlisted startups from the interview/pitch phase will be reviewed by the selection board for the final list. The final list of startups will receive the program contract to sign for the official announcement.
Note: All incomplete applications after the application deadline will be ineligible.
Startups must meet specific criteria to be eligible for Google product credit offerings. To learn more about the Google Cloud credit eligibility requirements, please visit the Google Cloud startup page.
Yes. You can view our alumni on the directory page.