Apps

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India - Hybrid
Three months
Seed to Series A

A three month equity-free accelerator program for Android app-based startups in India. The accelerator aims to connect the best of Google's products and people to empower startups to scale their apps towards success.

This program is the 2024 evolution of the Appscale Academy program we ran for the past two years and is supported by the Ministry of Electronics and Information Technology (MeitY) Startup Hub in India.

A group of people clapping while laughing
India - Hybrid
Three months
Seed to Series A

Applications are now closed

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About the program

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About the program

Google for Startups Accelerator: Apps is a three-month equity-free accelerator program for app-based startups in India.

Founders outline the top technical and growth goals for their app, and get access to tailored mentorship from both Google and industry experts to address challenges and grow their business.

Google for Startups Accelerators also include deep dives and workshops focused on product design, customer acquisition, leadership development for founders and more.

Key benefits

  • Equity-free support

    Equity-free support: For duration of program.

  • Mentoring

    Dedicated mentoring from Google teams.

  • Training

    Exclusive invitations to technical bootcamps hosted by Google where offered.

  • Access to experts

    Access to Google's network of industry experts.

  • Google product credits

    Eligible startups receive product credits.

  • Early access

    Access to new Google products and tools as relevant.

  • Strategic support

    Support on company and product strategy.

  • Technical project partnership

    Work hand in hand with experts from Google on your biggest tech challenges.

Entry Criteria

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Entry Criteria

  • Android app-based startups, ideally between Seed to Series A funded
  • Building a scalable product or service with a significant total addressable market and defensible growth model
  • Deeply technical, preferably leveraging technologies like machine learning and AI
  • Commitment from CEO, CTO and/or technical roles to participate and engage in required program sessions
  • We are committed to building accelerator classes that are diverse and inclusive, and encourage applications from qualified startups with founders of all backgrounds

Key Dates

  • July 30, 2024

    Applications Open

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  • August 22, 2024

    Applications Close

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  • September, 2024

    Program Kick-off

  • December, 2024

    Graduation

  • December, 2024

    Demo Day

Frequently asked questions