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Lead more effectively, and make better informed tech, product and marketing decisions with Google resources, tips and best practices.
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Brand and marketing
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Google Domains
Get your website online
Find the perfect domain to get your business online with Google Domains.
Get started by choosing from over 300 different domain endings, and learn about different pricing options and add-ons.
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Google Workspace
Create your website
Learn how to create and publish your website with this guide from the team at Google Sites.
Easily create, collaborate, preview, and publish your site without any programming help.
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Google Ads
Understand your customer’s behaviour
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Google Webmasters
Drive traffic to your business
Learn how to build great sites and get support for them once they’re up live from Google Webmasters.
Create content for your users, improve your search presence, and explore a range of additional resources.
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Google Ads
Get started with Google Ads
Take your business further with Google’s online advertising program. Find out how you can start creating successful ads with these helpful guides.
Learn the basics, how to create mobile ads, the best ways to optimize your campaigns, and best practices to get the most out of Google Ads.
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Google Digital Garage
Learn the basics of search engine optimization
Join a free course to understand search engine algorithms and how they affect search results.
This course, created by University of California, Davis, will help you create an SEO strategy to find your customers.
13 hours
Beginner level
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Google for Small Business
Create an effective social media plan
Discover the keys to making a social media strategy work for your business.
Learn how to choose the right platforms, create a regular posting schedule, and manage all of your social media accounts.
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Think with Google
Discover how to reach your audience where they are
Learn how to create a useful ad experience to help your customers take action.
With an ever-increasing number of brand touchpoints, Discovery ads help you connect with your audience at any time online.
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Skillshop
Grow Your Business with Google Ads
Learn how Google Ads can help you achieve your business goals with this short course from Skillshop.
Google Ads helps you get in front of customers when they're searching for businesses like yours on Google Search and Maps.
Free
20 minutes
Course from Skillshop
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Google Developers
Reach valuable users for your app
Learn how to drive visits to your store listing, review and improve your store conversions, and understand what users are saying about your app.
This guide from Google Play shares all the best practices you need to succeed and grow.
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Google Ads
Create effective Search ads
Learn how to create compelling ads and better creative messages for people searching on google.com.
This guide will help you to write better copy, create powerful messaging, set up your ads for success, and test and optimize messages.
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Udacity
Grow your user base
Join the Udacity and Google Marketing course and discover how to reach your first 1000 users and beyond.
Learn how to organize a strategy to find the perfect user, how to connect with them, and what to say when you find them.
Approx. 2 weeks
Intermediate
Taught by: Lauren Castellano and Roni Bonjack
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Think with Google
Increase your brand awareness
Learn how Google and YouTube can help you reach the right audiences and capture their attention.
Understand how to use Google and YouTube to help grow your brand awareness with this guide of insights, stories, and tools.
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Skillshop
Reach your marketing objectives
Learn how to use Google Ads to increase awareness of your brand and business.
This online activity from Skillshop will teach you how to connect with your audience at scale, how to deliver the right message, and how to improve marketing performance.
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Techstars
Brand your business
Learn how to use powerful branding tools and techniques to build up your brand equity and connect to your target audience.
A series of videos, exercises, and worksheets from Google for Startups partner Techstars will take you through six steps to help you build a powerful brand.
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Think with Google
Unify your customer data
Learn how to build relationships with your customers by unifying their data and stepping into their world.
Create a connected customer experience by looking at the end-to-end journey and connecting with them at the right times.
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Google Webmasters
Drive traffic to your business
Learn how to build great sites and get support for them once they’re up live from Google Webmasters.
Create content for your users, improve your search presence, and explore a range of additional resources.
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Google Developers
Get started with search engine optimization
Make your content easier for search engines to index so you are more discoverable.
Whether you’re a specialist or just getting started, this guide from the Google Search Quality team will help you optimize your site.
Business strategy
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Google Workspace
Create quick and adaptable project plans
Get started using Google Sheets to develop collaborative project plans.
Learn how to track, update, and work together on project tasks with your team in one shared spreadsheet.
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Think with Google
Get more done by doing less
Learn four productivity tips to help you break your multitasking habit and be more productive.
Rethink productivity and reframe your days by focusing on getting the right things done, using these methods.
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Google Developers
Get started with Google Pay
Learn how to add Google Pay to your website or app, so your customers can pay with the click of a button.
Discover the best practices to help you offer a simple and secure checkout experience for your customers.
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Google Developers
Earn more revenue
Explore different monetization options and best practices to help you earn more.
Develop a flexible monetization strategy that works with your audiences and markets.
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Udacity
Define a monetization strategy
Create and apply a sustainable financial strategy by joining this course from Udacity and Google.
Learn how to develop, manage, and measure your strategy using a blend of lessons and real life examples.
Free course
Approx. 1 month
Intermediate
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Google Developers
Set up your subscription-based product
Learn how to use a subscription payment method to monetize your apps and games.
Discover tips from experts on finding the right offer and price, and getting started with subscription monetization.
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re:Work
Set OKRS to achieve more than you think
Learn how setting challenging and specific goals will help your teams work smarter and more effectively with this guide from re:Work.
Discover how to use Google’s goal-setting tools to help focus your teams, enhance employee engagement, prioritize work, and push people out of their comfort zones.
Fundraising
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Techstars
Pitch a winning deck
Pitch a winning deck
Learn how to master your pitch deck and tell the right story with this video from Techstars.
Watch Silicon Valley Bank director Blake Armstrong talk through how to describe your dream, your product, and the opportunity. And understand what investors really want to see in a deck.
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Google Assistant
Find investment for your voice-assistant startup
Learn about Google Assistant Investments and how to get involved with them, if your early stage company is working to move the voice and assistance ecosystem forward.
The program offers benefits such as investment capital, access to Google teams, early access to features and programs, Google program credits, and potential co-marketing opportunities.
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Techstars
Master your elevator pitch
Master your elevator pitch
Learn how to effectively build and refine your pitch so you can give a compelling description of your business in under 30 seconds.
This video from Techstars will explain the tips and tricks to help capture the attention of investors and prospects.
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Google Ventures
Learn about venture funding
Discover Google Ventures, the investment arm of Alphabet and explore the companies they’ve invested in.
Read articles from the team and their partners, plus news from growing companies.
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Google Workspace
Create investor pitches collaboratively
Create investor pitches collaboratively
Learn how Google Workspace tools can help your team to pitch to investors, from start to finish.
Create a collaborative and unified working experience with the tools you need to create, communicate, and iterate, anywhere.
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Gradient Ventures
Get to know Google’s AI-focused venture fund
Explore how Gradient Ventures helps early stage AI startups to grow with a founder-first, early-stage approach.
Learn about how they bring technical expertise and Google resources to startups when they need it most.
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Google Developers
Secure venture capital funding
Learn how to make your technology business look attractive to investors.
Hear from venture capitalist Matteo Vallone, on how further funding can support your business and what to expect once you get it.
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Google for Startups
Master your pitch
Master your pitch
Watch pitches from Google Demo Day 2017 to get insights into what it takes to pitch your product effectively.
Discover how a group of startups from Canada, Mexico, and the US, showcase their tech and pitch to Silicon Valley investors.
9:03: AI & machine learning
2:24:26: How is GFE supporting startups
2:34:17: Winner announcement
Hiring and teams
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re:Work
Hire the right people
Discover the ten hacks from Code for America that can improve your hiring process.
Learn from real-life examples and guiding steps based on research with HR departments and job applicants.
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Google Podcasts
Get better at hiring
Learn how to make the best hiring decisions from a longtime member of the recruiting team at Google.
Discover ways to structure how you screen, interview, and assess candidates to develop a better hiring process.
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re:Work
Create better job descriptions
Learn how to define a job role, responsibilities, and qualifications.
This guide from re:Work will take you through the steps to write better job descriptions to help you find the right people to hire.
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Byteboard
Improve the way you interview
Replace your traditional interviewing process with one that focuses on saving you time and finding the right person for your team.
Byteboard helps you make better technical team hires and removes bias from the process, by focusing on on-the-job software engineering skills.
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re:Work
Hire better by committee
Discover how hiring by committee instead of by one person, will help you find the best employee for your business.
This guide from re:Work shows you how to set up a committee, review candidate content, and make hiring recommendations.
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Google Podcasts
Find and develop great managers
Learn what makes a great manager and how to find, train, and support them in your business.
Hear from Google expert Sarah Calderon, as she discusses Google’s best practices for hiring managers.
Insights and analytics
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Think with Google
Power your business with insights
Stay up to date with the latest marketing research and insights from Think with Google.
Discover consumer insights, marketing strategies, and articles on the future of marketing to fuel your business.
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Google Chrome Developers
Learn how to test your product
Learn how to test your product
Understand how user research and testing can help you build the best product for your users.
Learn the different methods and approaches to usability testing from Google expert Jenny Gove, to get started.
Watch the rest of the series here
Subscribe to the Chrome Developers channel
Learn more about the subjects mentioned in our video:
Principles of Mobile Site Design
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IDEO, Bill and Melinda Gates Foundation, Google
Design digital services that work for everyone
Learn how to inspire digital confidence in all of your users, no matter where they live, what language they speak, or whether they’ve used a phone before.
Use tools developed by IDEO, Google, and the Bill & Melinda Gates Foundation to support your users, no matter who they are.
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Google Ventures
Test your prototype with customers
Learn how to get real feedback from people before your product goes to market.
Developed by Google Venture’s Jake Knapp, the Five-Act interview process, helps you improve your product before launch using input from potential customers.
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Think with Google
Map your customer’s journey
Unlock a deeper understanding of your customers, the steps they take, and their pain points.
Google’s customer journey mapping tool will help you to identify insights to build a better customer experience.
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Google Ventures
Conduct faster, more effective design research
Learn the eight shortcuts to help you to be more efficient with your research.
With 24 years of UX experience, Michael Margolis shares his learnings to help you cut corners, save time, and be more efficient with research.
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Think with Google
Know your YouTube audience
Understand who your most important customers are on YouTube.
With Find My Audience, you can identify your audiences, download their profiles, and learn how to connect with them.
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Seedcamp
Build your customer journey
Learn how to develop a customer journey map with this resource from Seedcamp, by understanding all of the actions and steps your users have to take to bring value to your business.
A customer journey will help you to think from your customer’s point of view, identify their key behaviours, and use these insights to develop key actions.
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Google Marketing Platform
Learn more through surveys
Understand your audiences better by getting answers from real people with Google Surveys.
Discover a quick, affordable way to get valuable insights from your target market, so you can make smarter business decisions.
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Google Trends
Discover what matters most to your audience
Learn what your customers are searching for, in real time, to understand what they need.
Google Trends helps you find what people are searching for, when they're searching for it.
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Google Developers
Build a successful player-first game
Learn how to engage players in your game design process to build a better game.
Hear how Jagex’s Ben Clark takes a unique approach to feature testing and player engagement, and keeping them actively involved in the process.
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Think with Google
Reach new customers nationally and globally
Discover new markets and users across the world to increase your revenue.
Google’s Market Finder tool helps you identify potential opportunities, build your growth plan, and start selling to more people.
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Think with Google
Reach new customers on a global scale
Discover new markets and users across the world to increase your revenue.
Google’s Market Finder tool helps you identify potential markets, build your growth plan, and start selling to more customers.
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Google for Startups
Get ready to enter international markets
Learn how to identify and prioritize new markets, and get your business ready to reach them.
Hear from Google experts as they discuss how to connect with audiences around the world.
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Google
Design accessible products
Discover the importance of designing a product that is accessible to everyone.
Watch this three part series to learn how you can make sure your product is able to connect with every user.
Leadership
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Google for Startups
Effective leadership
Seven leadership strategies to overcome the biggest risk to startup success
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Google Podcasts
Build the ideal startup anatomy
Learn how to navigate growing your startup with key advice from expert Dennis Mortensen.
He shares advice on focusing your offering, solving the main paint points, and aligning your team around your main goal.
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Startup Grind
Get ready to scale
Discover the signs to know when it’s time for your startup to scale up with Startup Grind.
Five key goals to meet will help you to build the right foundation for your startup, so you’re prepared to scale and for long-term success and growth.
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re:Work
Create a culture of trust and performance
Understand that trust is the most important part of creating a team that will go further.
Learn about the eight building blocks of trust necessary in businesses to create a culture that will improve performance.
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re:Work
Build a culture of innovation
Build a culture of innovation
Learn how you can build an innovative team culture by rewarding teams for failure and making space for success.
Astro Teller shares years of experience in cultural engineering, the importance of psychological safety, and how to find the emotional path of least resistance.
Speaker: Astro Teller
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re:Work
Build an effective team
Learn the different ways to measure effectiveness in your teams to help them reach their goals with this guide from re:Work.
Understand the importance of using cultural and business goals to identify what makes teams more effective, and drive how to build a more effective team.
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Google Cloud
Empower your teams to choose their tools
Improve performance and job satisfaction by allowing your teams to choose the tools they want to work with.
This guide will teach you how to let your team choose their tools, avoid common pitfalls, and measure tool performance.
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Google for Startups
Discover how successful founders overcame failure
Discover how successful founders overcame failure
Learn how Tyra Banks and Richard Branson recovered from big business setbacks.
Pick up their top tips and tools including pivots and post-mortems to iterate, grow from failure, and keep moving forward.
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Primer
Overcome self-doubt as you run your business
Learn key tactics for overcoming moments of self-doubt and what behaviours you can avoid to feel more confident.
This lesson from Primer will explore what Imposter Syndrome is and teach you key methods to overcome it.
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Primer
Build a work-life balance
Learn how finding the right balance can help to power the success of your work and business.
This lesson from Primer will teach you the One Simple Thing method and show you how both you and your team can find and benefit from work-life balance.
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Google Workspace
Collaborate in the cloud
Work smarter by using cloud-based Google Workspace tools to allow you to collaborate more effectively internally and with your clients.
Learn the five tips that can help you to work closely with customers, build loyal teams, solve problems collaboratively, simplify project management, and hire the best people for long-term success.
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Women Techmakers
Join a community of women in tech
Join thousands of women on Google's Women Techmakers program and take part in their events and leadership programs.
Discover new networks and find resources designed to help you thrive in the tech industry.
87 Advocates
245 Events
325 Communities
70,000 Members
Product design
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Google for Startups
Understand how experts build and test products
Understand how experts build and test products
Learn from a group of Google experts and startup founders as they share their best practices for building features and products.
Discover how to reach and engage with more users by making your design and testing user-first.
Noam Bardim, CEO, Waze Full talk video
Matthew Conroy, Product Manager, Google Full talk video
Di-Ann Eisnor, Director of Growth, Waze Full talk video
Joel Gascoigne, Founder and CEO, Buffer Full talk video
Demis Hassabis, CEO, Deepmind Full talk video
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Google
Plan and run a design sprint
Develop and test new ideas to launch your product faster.
The design sprint kit by Google Ventures, brings together tools to help startups solve problems through designing, prototyping, and testing ideas with users.
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Udacity and Google
Prototype your first product in three weeks
Join a free course on rapid prototyping and learn how to build a better product.
Created by Google in collaboration with Udacity, the course guides you through the process of prototyping an app, conducting user research, and integrating it into your design workflow.
3 weeks
Intermediate
Taught by Jay Harman and Carl Sziebert
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Women Techmakers
Build more inclusive products
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Google for Startups
Get started faster with rapid UX prototyping
Get started faster with rapid UX prototyping
Learn how to use prototyping to get hands on with your product and features sooner.
Discover paper, digital, and native prototyping methods taught by Google experts.
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Google Design
Learn how Google approaches UX design
Read stories from Google designers, writers, and developers dedicated to pushing design and technology forward.
Understand how their team handles the people, product, and practice of user experience.
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Android Developers
Improve your app
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Google Design
Improve your user’s experience
Discover key insights to improve your mobile sites from Ryan Warrender, a mobile UX lead at Google.
See how you can build a better experience for your users and your business by optimizing performance, usability, and accessibility.
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Google Developers
Build your first Android app
Learn how to create an Android project, run an app, and build a simple user interface.
Get started with building your app using a number of lessons from the Google Developers team.
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Google for Startups
Learn different approaches to problem solving
Learn different approaches to problem solving
Discover different approaches to using design thinking to better understand your users and improve your ideas.
Find out how IDEO Chair Tim Brown, Eric Ries, author of The Lean Startup; and former Google Ventures Design Partner Jake Knapp think about design, user research, and product development.
VIDEO CHAPTERS:
3:00: Lean Startup methodology overview
5:17: Design thinking overview
8:08: Design sprint overview
49:53: One piece of advice for entrepreneurs today
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Google Developers
Create high quality apps
Discover up to date best practices for developing the highest quality apps for your users.
Get core quality checklists and in-depth guides to make sure you provide an excellent user experience.
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Flutter
Design beautiful cloud-native apps
Build your applications for mobile, web, and desktop all in one place.
Flutter is an open source UI software development kit. Offering faster development, flexible UI, and optimized performance.
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Google Play
Succeed on Google Play
Discover the best way to grow your app or game business on Google play with the Google Play Academy.
Learn about the Google Play Console features, Google Play Policies, and tips on how to get started.
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Google Developers
Get feedback on your app before release
Improve your app's performance before you launch it, with Google's Start on Android program.
Get UX and UI guidance from Google experts combined with support to test, iterate, and optimize your product.
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Material Design
Create a unified visual experience across your apps
Build a high-quality experience across your products, apps, and websites with Material Design — Google’s UX design system.
Explore Google’s suite of design tools and guidelines to get inspired and start designing.
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Google Developers
Plan and build your app or game
Learn how to create a great user experience, test for quality, design for different audiences, use the right tools to build and scale, and explore advanced best practices.
This guide from Google Play brings together all the resources to help your app or game succeed.
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Google for Startups
Build and test your product experience
Build and test your product experience
Get your product user-ready with UX best practices and processes developed by Google experts.
Understand the challenges startups face to get to a great product, how to build your product team, and where to find more UX advice.
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Google Developers
Build your game for long term success
Understand the importance of thinking about the game, the players, and the creators equally to build an app that succeeds in the long term.
Learn from the unconventional path developers have taken in building their games.
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Google Ventures
Run better UX research
Learn what UX research you need, how to plan it, the different types of research, and how to measure success.
This guide from Google Ventures will help you quickly learn more about your customers, ideas, and designs, so you can build successful products.
Technology and data
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Google
Follow a human-centered AI approach.
Understand the importance and benefit of making your approach to AI people-first, with the People + AI guidebook.
Discover recommendations based on data and insights from Google product teams, industry experts, and academic research.
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Firebase
Customize your app remotely
Change the appearance and behaviour of your app without your users having to download an update with Firebase Remote Config.
Customize your app for different audiences, release new content, and more. All in a matter of minutes.
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Google Cloud
Get guidance from Google experts
Discover the Google Cloud Technical Guides for Startups that will help you to take full advantage of the cloud.
This video series will help you build a cloud-native architecture and show you how startups leverage our solutions across industries.
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Firebase
Improve your app with testing
Run custom experiments to test different updates and features with your users.
Firebase A/B testing will help you to intelligently make the right decisions and grow your app.
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Google Developers
Build privacy friendly apps
Understand that a privacy friendly app is not only important for your users but also your business.
Learn the practical steps you can take to make sure you offer the privacy your users need and expect.
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Coursera
Learn how Google does machine learning
Get started learning a new approach to machine learning through this online course from Google Cloud on Coursera.
Discover how to reframe machine learning as logic rather than just data and how that can help you as a data scientist.
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TensorFlow
Get started with machine learning
Get the resources and lessons you need to become an expert in machine learning from TensorFlow.
Discover the four main areas you need to focus on to begin your path to machine learning excellence.
