Get your product in front of potential customers

Tools to Market your product

Google Ads
Google Ads

Launch an online marketing campaign

Google Ads helps start-ups grow a user base by getting in front of potential customers searching for similar products or services. Whether a start-up is looking to acquire new users or bring customers back to a website or app, Google Ads can help.

Get started (opens in a new window) Learn more about App install ads (opens in a new window) Learn more about YouTube video ads (opens in a new window)
Google Play
Google Play

Grow a global audience for your apps and games

With the ability to publish rapidly to more than 1 billion Android users, Google Play helps start-ups and developers build a global audience for an app or game. Google Play offers a complete set of marketing tools and makes it easy to run beta tests, gather feedback and experiment with store listing pages to continuously improve performance.

Get started (opens in a new window) Apply to early access (opens in a new window)
Google Play
Google Play

Grow a global audience for your apps and games

With the ability to publish rapidly to more than 1 billion Android users, Google Play helps start-ups and developers build a global audience for an app or game. Google Play offers a complete set of marketing tools and makes it easy to run beta tests, gather feedback and experiment with store listing pages to continuously improve performance.

Get started (opens in a new window) Apply to early access (opens in a new window)

Related tools and best practices

Best Practices

Understand your customers

Find out how to effectively reach your ideal customers
Best Practices

Set goals and track them

Establish goals and track them