Tools to Get insights and analytics
Better understand your customers
Attention to customers
'Even as the CEO, I still spend one to two hours a day doing customer support because that is the single thing that informs what we are going to do next.'
Finding the right people
'Our first hires were my sister and a great designer that my co-founder, Wei, knew from church. Sometimes the perfect people are right there in front of you.'
Make data-driven decisions that improve customer experiences
Google Analytics helps start-ups interpret data from multiple touch points for an in-depth understanding of the customer experience. Use Google Analytics to measure behaviour across websites, apps and devices to make better, data-driven decisions.
Organise and deploy tags
With Tag Manager, start-ups get straightforward and reliable tag management that easily integrates with existing systems so that programs launch faster and decisions get made.
Get insights from potential customers
Google Surveys makes it easy to survey target audiences quickly, accurately and affordably so that start-ups can better understand potential users.
Visualise compelling data
Google Data Studio uses data visualisation to help start-ups make better business decisions. By integrating data across multiple Google products and other data sources, Google Data Studio turns this data into interactive reports and dashboards with built-in, real-time collaboration.
Get feedback and input from customers
Google Forms is a quick and easy way to create customised, professional forms for sign-ups, surveys and questionnaires. Images, videos and custom logic can be added to any form, and responses are conveniently collected into a single spreadsheet.
Understand trends in your industry
With Google Trends, start-ups get real-time access to Google’s vast search data to better understand trends related to their product or vertical. Start-ups use Google Trends to learn more about different markets, competitors and to better understand swings in demand.