Best practices to Understand your customers
Find out how to effectively reach your ideal customers
'I thought I understood the needs of families with kids who have ADHD, but after visiting the families in their homes, I realised I knew nothing. When I heard what they needed, we started to build a product that we thought could be helpful.'
'When we started out, we were pitching ourselves to big corporations as an advertising tool. One day a client asked if what we were doing could help his son with ADHD. That was the moment that changed everything for us.'
Discover what matters most to your audience in real time
Google Trends uses real-time data to help marketers gauge consumer search behaviours over time based on Google Search traffic. Subjects like seasonality, related terms and regionality of interest can be used to gain valuable information on what, when and where business opportunities are happening.
Get bite-sized business insights to go
Google’s Primer app offers bite-sized, interactive lessons on a broad range of topics, from brushing up on digital marketing skills, learning what motivates customers, or working out how to build an attractive website.
Put Google research and insight behind your thinking
Think with Google is a powerful resource for any start-up looking for data, insights and trends across industries, platforms and audiences.
Take a course on app marketing
Google teamed up with Udacity to create an app marketing course to help marketers learn how to grow a user base. The course focuses on how to identify the perfect customers, how to connect with them and what to say once they’re found.
Reach customers on a global scale
Market Finder can help take your start-up worldwide with three steps: by finding your ideal market, preparing you to go global, and then reaching global customers who seek what you sell. No matter your product, what size you are or where you're based, Market Finder can get your business to new customers around the world.
Get tips and strategies to succeed on Google Play
Playbook for Developers is an app that shows the latest Android features, best practices and strategies to succeed on Google Play. Startups can discover insights to help develop and launch an app, engage and grow your audience, and earn more revenue on Google Play.
Understand how people use the internet around the world
Want to find out how many people in Asia talk about their purchases online? How many 18-45 year olds in the US buy their shoes online? The Consumer Barometer is a free, interactive tool from Google designed to help marketers develop a better understanding of today’s consumer in a fast changing digital landscape.