Case study

Fintech SumUp increases total sales by 885% using YouTube Performance Ads

“We were very surprised that YouTube can also be used from a performance perspective.”

- Giorgos Anonopoulos, Head of Online Marketing Europe, SumUp

The payment service provider SumUp offers companies solutions for quick and easy card payments. In order to achieve its goal of double growth, the company faced the following challenge: How do you manage to expand the customer base in 28 countries, each with specific B2B target groups? The solution was simply not to "chase after" customers, but to anticipate their online behavior. “You can see in the video how SumUp was able to achieve this with the help of YouTube and machine learning, and eventually exceeding their goals.”

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FinTech Finance B2B SumUp Payments SME Mobile Payment Machine Learning Performance Marketing Google Analytics Case study