Case study

11 markets in 5 years: How a startup with data-driven marketing expanded in record time

“I think it would be impossible to build a company this size without data-driven marketing.”

- Peter Lindholm, Co-Founder and Co-CEO at Frontier Car Group - part of the OLX Group

“The Berlin startup Frontier Car Group (FCG) - part of the OLX Group - develops and operates used car marketplaces all over the world.”

They’ve been pursuing ambitious goals from the start: exponential, profitable growth and an ambitious return on investment. Like many young companies, FCG also faced two major challenges: Identifying the right markets, and adapting quickly and flexibly to local conditions and user behavior.

The startup was supported by the Google Market Finder . The free tool defined Mexico, Nigeria and Pakistan as promising entry-level markets. Other markets followed, and the company was able to evaluate their potential using the Market Finder, among other tools.

In order to optimally adapt the consumer approach to the respective markets and to be able to target potential customers with the right message, the startup relies on automation in online marketing. Data-driven marketing also supports FCG in linking offline and online information with one another in order to identify the most valuable customers for the company and sustainably expand the customer base. In the past year alone, FCG was able to increase the number of inspections carried out by 300 percent and reduce the CPA (cost per acquisition) by 12 percent. Since it was founded in 2016, FCG has expanded into eleven countries on three continents.

“The challenge was to grow very quickly while achieving a high ROI.”

“- Yishai Fried, Director Marketing & Growth at Frontier Car Group”

The startup was supported by the Google Market Finder . The free tool defined Mexico, Nigeria and Pakistan as promising entry-level markets. Other markets followed, and the company was able to evaluate their potential using the Market Finder, among other things.

In order to optimally adapt the consumer approach to the respective markets and to be able to target potential customers with the right message, the start-up relies on automation in online marketing. Data-driven marketing also supports the FCG in linking offline and online information with one another in order to identify the most valuable customers for the company and sustainably expand the customer base. With success: in the past year alone, FCG was able to increase the number of inspections carried out by 300 percent and reduce the CPA (cost per acquisition) by 12 percent. Since it was founded in 2016, FCG has expanded into eleven countries on three continents.

Learn more about Frontier Car Group

Get to know Frontier Car Group on LinkedIn

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Automotive Startups Auto Tech International Growth Expansion Market Finder Startup story