Best practices to Understand your customers

Find out how to effectively reach your ideal customers

Primer App

Get bite-sized business insights to go

Google’s Primer app offers bite-sized, interactive lessons on a broad range of topics, from brushing up on digital marketing skills, learning what motivates customers, or figuring out how to build an attractive website.

Think with Google

Put Google research and insight behind your thinking

Think with Google is a powerful resource for any startup looking for data, insights, and trends across industries, platforms, and audiences.

Playbook for Developers

Get valuable tips and best practices for Google Play

Playbook for Developers is a business app for Android that delivers valuable tips and strategies for succeeding on Google Play, including developing and launching your app, engaging and growing your audience, and earning more revenue.

Google Trends

Discover what matters most to your audience in real-time

Google Trends uses real-time data to help marketers gauge consumer search behaviors over time based on Google Search traffic. Subjects like seasonality, related terms, and regionality of interest can be used to gain valuable information on what, when, and where business opportunities are happening.

Udacity App Marketing by Google

Take a course on app marketing

Google teamed up with Udacity to create an app marketing course to help marketers learn how to grow a user base. The course focuses on how to identify the perfect customers, how to connect with them, and what to say once they’re found.

Market Finder

Reach customers on a global scale

Market Finder can help take your startup worldwide with three steps: by finding your ideal market, preparing you to go global, and then reaching global customers who seek what you sell. No matter your product, what size you are, or where you’re based, Market Finder can get your business to new customers around the world.